Tagged with: #well-advised

Building on my previous thoughts about why traditional business cases fail for AI investments, this article explores what I consider to be the essential building blocks for a more effective evaluation approach. This foundation provides boards with the tools to assess AI’s unique value creation patterns while maintaining financial discipline - helping leaders confidently navigate investment decisions that conventional models simply cannot adequately evaluate.

In today’s AI-driven landscape, traditional business case methods fall short when evaluating AI investments. Drawing from my experience developing AWS’s cloud business case tools, I explore why conventional ROI models struggle with AI’s parallel, multi-speed adoption patterns. Unlike cloud’s sequential journey, AI initiatives exist simultaneously across different maturity stages, creating valuation challenges that standard metrics can’t capture. Boards need new evaluation approaches that account for AI’s diverse cost structures, varying timelines for returns, and how investments in one area often enable value in entirely different parts of the business.

In my previous article, Transforming the Board: Using Decision Analytics for Strategic Advantage, I introduced the concept of AI-powered decision analytics as a transformative approach to board decision-making. I explored how these capabilities can help directors move beyond traditional backward-looking metrics to embrace predictive indicators that model potential futures and enhance strategic decision-making.

The EU AI Act, which came into force on August 1, 2024, establishes significant penalties for non-compliance, including fines of up to €35 million or 7% of global annual turnover for serious violations. As regulatory frameworks for artificial intelligence rapidly evolve worldwide, Boards face a new imperative: navigating complex compliance requirements while maintaining the innovation speed necessary to compete.

The rapid advancement of artificial intelligence is fundamentally changing the velocity of business decision-making and how organisations operate, compete, and create value. With AI, boards are moving from overseeing hundreds of decisions made per day to millions made per second - and they must be confident that each of those decisions is transparent, explainable, and correct.

In my early years at Amazon Web Services (AWS), I created a tool for building cloud business cases that went beyond measuring just total cost of ownership and now forms the basis of our approach to costing migrations. I later co-authored the Cloud Value Framework (CVF) which focusses on measuring cloud value across four areas: cost optimisation, risk reduction, increased agility, and resource efficiency. So it should come as no surprise that I often get asked by Boards and the executives I meet “How do we decide if we should make an AI investment and how do we measure its ROI?”