In my article about not taking your foot off the gas, published just as the world returned to some degree of normality in July 2021, I discussed that the pandemic was the forcing function that challenged businesses to adapt and engage in broad organizational transformation using the cloud, and that it should not be seen as a reason to slow down.

For many Boards, the pandemic has catalysed broad business change by accelerating digital transformation initiatives. The availability of cloud computing has democratised access to technology, and businesses of all shapes and sizes have seized on this opportunity to: increase revenue, margin, and profit; enter new markets and launch new products and services; delight, excite and get closer to their customers; and become more operationally efficient, increasing productivity, cutting waste, and reducing costs.