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Tagged with: Strategic-Alignment

From AI Pilots and Projects to AI Strategy: Avoiding the Business Case Trap

Sydney | Published in AI and Board | 10 minute read |    
Multiple small groups of musicians scattered across a grand concert hall, each playing different pieces of music simultaneously, creating fragmentation despite individual excellence (Image generated by ChatGPT 5)

Boards are approving AI initiatives at record pace – 92% of companies plan increased investment – yet only 1% have achieved AI maturity: the gap reveals a fundamental misconception about AI strategy. In this article, I expose why accumulating business cases creates fragmentation rather than transformation, and why Boards must shift from project-level approvals to orchestrating systematic AI capability before their disconnected pilots become an expensive collection of failures.