In the wake of the meteoric rise of generative AI, it’s easy to get swept up in the hype and believe that this single branch of artificial intelligence (AI) is the whole story. Platforms like ChatGPT have undeniably captured the public imagination, marking the first mass consumerisation of AI technology. However, focusing solely on generative AI risks overshadowing the diverse and equally transformative types of AI that have been quietly but powerfully driving business innovation.