Over the past year, I’ve been asked regularly what the best way of selecting a Large Language Model (LLM) is. With over 146 LLMs listed in Ollama’s model library alone, selecting the right model has become increasingly complex. While ChatGPT dominates headlines, businesses must look beyond hype to match the right model to their specific needs. Choosing the right LLM isn’t just a technical decision—it directly impacts your organisation’s ability to drive innovation and achieve its strategic goals, making collaboration between technical and non-technical teams essential to ensure that both business needs and operational constraints are fully understood.