From Print to Web to AI: Creating Sustainable Value in the AI Era

AI answer engines like Claude, ChatGPT, and Perplexity are fundamentally reshaping how value flows through information ecosystems. Unlike the web era’s simple traffic exchange, these systems synthesise and enhance proprietary data, creating entirely new possibilities for value creation. Bloomberg and the Financial Times demonstrate how organisations can transform this shift into competitive advantage through innovative AI models and sustainable value exchange frameworks. This article explores how Boards can leverage these lessons to build ecosystems where data owners, AI platforms, and users all benefit from the extraordinary value being created.