The enterprise data advantage: Turning information assets into strategic value
In 1998, I walked into the headquarters of our newly acquired newspaper group in Leeds, a result of a private equity-backed management buyout of United News & Media’s regional newspaper and magazine titles. Tasked with ‘doing the internet’, I found a small semblance of online activity in the form of a basic advertising website for the Yorkshire Post. A couple of weeks of getting my feet under my desk yielded a digital goldmine - 271 years of content waiting to be transformed into digital assets.