Rethinking Business Cases in the Age of AI: What Boards Need to Know

In today’s AI-driven landscape, traditional business case methods fall short when evaluating AI investments. Drawing from my experience developing AWS’s cloud business case tools, I explore why conventional ROI models struggle with AI’s parallel, multi-speed adoption patterns. Unlike cloud’s sequential journey, AI initiatives exist simultaneously across different maturity stages, creating valuation challenges that standard metrics can’t capture. Boards need new evaluation approaches that account for AI’s diverse cost structures, varying timelines for returns, and how investments in one area often enable value in entirely different parts of the business.