Rethinking Business Cases in the Age of AI: Finding High-Value AI Opportunities

Finding high-value AI opportunities requires looking beyond the obvious. While most organisations gravitate toward trendy applications like chatbots, the most impactful AI initiatives often lie in less visible but more strategically significant processes. By applying a structured evaluation approach that examines process characteristics, strategic alignment, and implementation feasibility, boards can identify AI investments that deliver transformative value across multiple business dimensions. This systematic method ensures scarce resources target opportunities with the greatest potential impact rather than those with merely the highest visibility or short-term appeal.