Skip to main content
Operating AI
Board Briefing

Operating AI

Most AI pilots never reach production; the AI Centre of Excellence is the operating capability that turns scattered experiments into governed, scaled adoption.

17 articles 1 audio Updated 12 July 2026

Start here

Two short reads before the series: what an AI Centre of Excellence actually is, and the order to work through this briefing.

Start with this

Why AI Adoption Stalls Without an Operating Capability

What an AI Centre of Excellence actually is, the mistake I see Boards make most often, and why the Board rather than IT must own it.

2 minute read · Read →

Then read this

Read the Core as a Build Sequence

The core articles were written in order for a reason; take them that way, then use the rest to go wider.

2 minute read · Read →

Core reading

The core sequence in the order it was written: the case for Board-level authority, then the design, launch, scaling, and continuous evolution of the capability.

  1. AI Centre of Excellence: Moving Beyond Shadow AI Risk to Scaled AI Adoption

    AI makes millions of decisions at speeds traditional oversight cannot match, and shadow AI adds unmanaged risk: the case for an AI Centre of Excellence.

    11 minute read · 8 June 2025

  2. AI Centre of Excellence: The Essential Functions of the Five Pillars

    An AI Centre of Excellence earns its mandate through eighteen essential functions across the Five Pillars. Without them, governance is a name on a chart.

    12 minute read · 15 June 2025

  3. AI Centre of Excellence: Mapping Your Multi-Speed AI Reality

    Before governing AI, know where the organisation actually is. Mapping the multi-speed reality function by function replaces maturity claims with evidence.

    11 minute read · 22 June 2025

  4. AI Centre of Excellence: Designing Structure for Multi-Speed Governance

    Organisations adopt AI at different speeds, so one governance structure cannot fit them all: designing an AI Centre of Excellence for that multi-speed reality.

    12 minute read · 29 June 2025

  5. AI Centre of Excellence: Building Capabilities That Scale With AI Adoption

    An AI Centre of Excellence earns its keep through capability, not governance paperwork: Five Pillars capabilities built to match a multi-speed organisation.

    14 minute read · 13 July 2025

  6. AI Centre of Excellence: Your First 90 Days With Well-Advised Value Focus

    The first 90 days of an AI Centre of Excellence should deliver value, not just capability: a sprint portfolio selected with the AI Initiative Rubric.

    15 minute read · 20 July 2025

  7. AI Centre of Excellence: Scaling Beyond Pilots to Enterprise Transformation

    Successful pilots mask a harder problem: scaling them into enterprise-wide transformation. After the first 90 days, the AI Centre of Excellence's real test begins.

    12 minute read · 27 July 2025

  8. AI Centre of Excellence: Future-proofing Through Continuous Evolution

    The AI landscape moves faster than any governance framework. An AI Centre of Excellence stays relevant only if continuous evolution is designed in.

    12 minute read · 31 July 2025

Further reading

Remake

The mechanisms beneath the thinking: the model, diagnostic, methodology, and principle from the Remake Library that turn this briefing into apparatus a Board can use.

Questions

The questions directors put to me most often when an organisation decides to put proper structure around its AI adoption.

Most of our AI pilots never reach production. Is that a technology problem?

Rarely. The evidence and my own observation point the same way: pilots fail because technical capability races ahead of governance, operations, value tracking, and cultural readiness, and because organisations treat scaling as replication rather than as a shift to platform thinking. The fix is capability, not more technology. I set out the scaling argument in Scaling Beyond Pilots and the supporting MIT evidence in Crossing the GenAI Divide.

Why can’t AI governance sit within IT or our existing Cloud Centre of Excellence?

Cloud was an infrastructure evolution, so an IT-led CoE made sense. AI transforms decision-making in every function, is usually led by the business rather than by technologists, and operates at a velocity that carries Board-level accountability with it. That is why I argue the AI CoE should report to the Board through the risk committee, a case I make in Why Boards Need One and The Future of AI Expertise.

Won’t a Centre of Excellence just slow innovation down?

Only if it is built as a gate. The model the series describes is governance as a service: templates, frameworks, and expertise that make governed AI faster to launch than ungoverned AI, with oversight graduated to each initiative’s stage and risk. The Minimum Lovable Governance principle runs throughout. Your First 90 Days shows what that looks like in practice.

What should we do about the AI our people are already using without approval?

Treat shadow AI as market research rather than misconduct. It shows where approved tooling falls short of real need. A time-limited amnesty, a tiered framework of approved alternatives, and monitoring focused on enablement rather than punishment turn hidden risk into a governed pipeline of use cases. I set the approach out in From Shadow AI to Strategic Asset.

When is the AI CoE’s job done?

That is the question Boards put to me, and I think it is the wrong one. The better question is how the CoE’s role evolves as maturity advances: from educator, to orchestrator, to strategic advisor, with functions formally graduating to business ownership as capability embeds. Some specialised AI governance will remain necessary for longer than it did with cloud. Future-proofing Through Continuous Evolution covers the graduation criteria.

Who should lead our AI CoE?

Someone who can talk credibly to the data scientists in the morning and the risk committee in the afternoon. The AI CoE Director needs enough technical understanding to engage with engineers, the business acumen to turn AI capability into strategic value, governance expertise to manage risk without stifling innovation, and the gravitas to work with directors. The leaders I have seen succeed have experience spanning technology implementation, business transformation, and risk management. The reporting line matters as much as the person: the Director answers to the Board’s risk committee, not to IT. Designing Structure for Multi-Speed Governance and From Shadow AI to Strategic Asset set out the role.

How do we know when a function is ready for the next stage?

When its capability says so, not the calendar. Readiness is measured with the Five Pillars diagnostic: a function advances a stage in the AI Stages of Adoption model only when every pillar has reached the threshold the next stage demands, and it is often the weakest pillar, governance early on and culture later, that decides whether the transition is smooth or painful. The AI CoE Simulator diagnostic separates mandatory criteria from recommended ones; moving from Experimenting to Adopting requires executive sponsorship, initial governance frameworks, and dedicated budget. Navigating the Stages with the Five Pillars sets out the transitions, and Mapping Your Multi-Speed AI Reality shows the assessment in practice.

How should the AI CoE work with our existing Cloud CoE?

As partners with a clear division of labour, not as parent and child. The Cloud CoE keeps infrastructure, platforms, and technical standards. The AI CoE owns AI governance, use cases, and value realisation, and answers to the Board’s risk committee rather than to IT. Architecture, security, and data governance sit in the shared space, so the mechanisms matter: joint planning sessions, a shared technology roadmap, coordinated vendor management, and integrated training programmes. The split reflects my early work at AWS designing Cloud Centres of Excellence, and it keeps the technical estate with the people who run it. The integration table in Designing Structure for Multi-Speed Governance sets it out.

References

The external evidence the series draws on, together with the cloud-era frameworks this thinking grew out of.

IDC

88% of AI pilots fail to reach production — but that’s not all on IT

The pilot failure rate the series returns to, and the case that its causes sit well beyond IT.

The Economist

Welcome to the AI trough of disillusionment

Reports 42% of companies abandoning their generative AI projects, the cost of misreading organisational readiness.

McKinsey & Company

The State of AI

The recurring global survey behind the finding that most organisations see no enterprise-level EBIT impact from generative AI.

HiddenLayer

AI Threat Landscape Report

Found 74% of organisations reported an AI breach in 2024, the risk baseline behind the governance mandate.

Amazon Web Services

Evaluating migration readiness

The cloud-era readiness assessment I co-authored, which AISA shares DNA with and deliberately departs from.

Amazon Web Services

AWS Cloud Adoption Framework

The capability-domain approach from my early AWS work that informed the shape of the Five Pillars.

MIT NANDA

The GenAI Divide: State of AI in Business 2025

The State of AI in Business 2025 report: around 5% of enterprise AI pilots reach production, the figure the operating-model articles set out to change.

Concepts

The ideas beneath this briefing

Ideas I’ve named and matured writing about Operating AI: what each one means, and where it started.

Multi-Speed Reality

Different parts of a business sitting at different AISA stages simultaneously, marketing transforming with AI content while operations experiments with predictive maintenance, demanding coordination rather than a single organisation-wide posture.

Read the article →

Multi-Speed Governance

Governance recognising that different business functions adopt AI at different speeds and maturities simultaneously, applying varying oversight intensity rather than uniform, one-size-fits-all control that either stifles or fails to contain risk.

Read the article →

Federated Coherence

An infrastructure principle centralising shared platforms, common tools and security standards for efficiency while federating unique needs and edge deployments, using standard composable components teams assemble into solutions.

Read the article →

Innovation Ratchets

Structural mechanisms, such as escalating success metrics and mandatory talent rotation, that make backward movement difficult and keep an AI CoE focused on innovation rather than drifting into administration.

Read the article →

Investment-Value Realisation Graph

The visualisation plotting AISA stages with investment (financial, people, data, process and time) on the x-axis and tangible and non-tangible value on the y-axis, reflecting varied returns.

Read the article →

More Board Briefings

More complete resources on AI and emerging technology for the Boards that need the full picture.

I use cookies to understand how my website is used. This data is collected and processed directly by me, not shared with any third parties, and helps me improve my website. See my privacy and cookie policies for more details.