Articles
Exploring artificial intelligence adoption, governance, and transformation strategies for enterprise leaders and Boards.
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£125m of ecommerce in 2012
Chapter Eight achieved remarkable transaction growth in 2012, processing over £125m of orders (up 21% YoY) while maintaining PCI DSS Level 1 certification.
Top 10 things to ask your ecommerce partners
Essential due diligence questions to ask ecommerce partners about PCI DSS certification, data security, software development standards, and incident response.
Taking the Headache out of International eCommerce
Going global with your online store? This 10-point checklist simplifies international ecommerce—from currencies to compliance—so you can scale with confidence.
Write On: The importance of content writing
Learn why an effective digital content strategy is crucial for website success, covering search engine optimisation, meta data, and writing techniques.
Pass it on...the wonderful world of Viral Marketing
Explore how viral marketing works, why it matters, and how brands like Cadbury and Blendtec found success with smart, shareable content.
Credit crunch? Google doesn’t care
As UK merchants struggled in the 2009 recession, Google raised Checkout fees. Was it smart business—or poor timing in a cost-sensitive climate?
Why no news is bad news
Why email newsletters still matter: design, timing, targeting, and messaging tips to drive engagement and boost eCommerce success.
How not to build a website
A cautionary tale of web plagiarism: how a client’s website was copied, what legal steps to take, and how to protect your digital assets from rip-offs.
Social Media: Asset or Avoidable?
Is social media a business game-changer or just digital noise? Explore how to use it to build trust, boost visibility, and grow your brand—without the cringe.
How the credit crunch affects online spending
How online spending surged during the credit crunch. Mario Thomas explores shifting consumer habits, digital opportunity, and the resilience of e-commerce.
Going for Online Gold in 2012
A look back at the UK's rise to e-commerce dominance ahead of the 2012 Olympics—how retailers went for gold by leading Europe in online innovation and spend.
Financial Times: A wilting relationship
Read my comments on British business and government relations, as requested by the Financial Times' Business Editor, addressing the impacts of new policies.
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